Crafted in 1939 in Gimli, Manitoba, Crown Royal was originally created as a gift for visiting royalty — and it still carries that sense of luxury and sophistication today. Distilled using pure Canadian grains and filtered water from Lake Winnipeg, Crown Royal quickly became one of the most recognized Canadian whiskies worldwide.
The brand's signature velvet bag and smooth, approachable flavour helped Crown Royal stand out in the global whisky scene. Over time, the distillery introduced a wide range of blends: Northern Harvest Rye, Apple, Vanilla, Black, and high-end reserve releases — many of which have won international awards.
Crown Royal is more than a liquor brand. It's a piece of Canadian history, a globally recognized symbol of Canadian whisky craftsmanship, and one of the country's greatest exports.
Why Crown Royal Matters
- ✓ Manitoba Distilled: Crafted in Gimli using Lake Winnipeg water
- ✓ Iconic Packaging: Signature velvet bag recognized worldwide
- ✓ Smooth Profile: Approachable, award-winning flavour
- ✓ Global Recognition: One of Canada's most famous exports
Frequently Asked Questions
Where is Crown Royal whisky produced?
Crown Royal is distilled and blended in Gimli, Manitoba.
What is Crown Royal known for?
Its smooth flavour profile and signature velvet bag packaging.
Explore Crown Royal
Discover the full collection of Crown Royal Canadian whiskies and blends.
VISIT CROWNROYAL.COM →